{"id":8753,"date":"2024-06-24T18:54:00","date_gmt":"2024-06-24T16:54:00","guid":{"rendered":"https:\/\/34.94.122.173\/?p=8753"},"modified":"2026-07-15T13:03:06","modified_gmt":"2026-07-15T17:03:06","slug":"asume-nuevo-director-general-creativo-en-bbk-one","status":"publish","type":"post","link":"https:\/\/bbkgroup.com\/?p=8753","title":{"rendered":"Asume nuevo director general creativo en BBK One"},"content":{"rendered":"\n<p class=\"has-link-color wp-elements-1 wp-block-paragraph\">Nota originalmente publicada en\u00a0<a href=\"https:\/\/www.publimark.cl\/van-y-vienen\/asume-nuevo-director-general-creativo-en-bbk-one.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Publimark<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publicista de la\u00a0<strong>Universidad Diego Portales<\/strong>, Hurtado ha destacado en sus 10 a\u00f1os de carrera con importantes premios creativos de la industria de la publicidad, tanto nacionales como internacionales. Durante sus a\u00f1os de trayectoria, ha desempe\u00f1ado funciones agencias como Prolam Y&amp;R, BBDO, McCann y Wunderman Thompson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En su opini\u00f3n, es muy importante escuchar a los clientes \u2013ha trabajado con Spacio 1, Petrobras y Aguas Andinas, entre otras marcas\u2013 y entender realmente sus dolores. \u201cEs ah\u00ed donde aparece ese brief que est\u00e1 escrito entre l\u00edneas y que nos ha permitido, junto a ellos, llegar a buenos resultados\u201d, comenta Hurtado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comenta el creativo que entender el lenguaje de los clientes y ponerse en su lugar para pensar la creatividad le ha permitido a \u00e9l y sus equipos dar vida a ideas ganadoras. Su trabajo ha sido premiado en The One Show, El Ojo de Iberoam\u00e9rica, Cannes Lions, Clio, El Sol, Achap y otros festivales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Destaca tambi\u00e9n que trabajar junto a&nbsp;<strong>Jos\u00e9 Vallejos<\/strong>, socio director de&nbsp;<strong>BBK Group<\/strong>, ha sido una gran oportunidad de aprendizaje y colaboraci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuevo director general creativo tiene BBK One. Se trata de Jes\u00fas Hurtado, quien lleg\u00f3 a la agencia en 2022 y, desde entonces, ha sido un aporte fundamental, seg\u00fan se\u00f1alan en la misma. Comentan que siempre se ha caracterizado por entregar una mirada sobre la creatividad nacida de un trabajo en conjunto con los clientes.<\/p>\n","protected":false},"author":2,"featured_media":8754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"categoria-principal":[],"class_list":["post-8753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad-y-contenidos"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/8753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8753"}],"version-history":[{"count":4,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/8753\/revisions"}],"predecessor-version":[{"id":11951,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/8753\/revisions\/11951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/media\/8754"}],"wp:attachment":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8753"},{"taxonomy":"categoria-principal","embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategoria-principal&post=8753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}