{"id":7725,"date":"2026-04-02T23:24:34","date_gmt":"2026-04-02T21:24:34","guid":{"rendered":"https:\/\/34.94.122.173\/?p=7725"},"modified":"2026-07-15T12:53:51","modified_gmt":"2026-07-15T16:53:51","slug":"creacion-de-un-laboratorio-a-nivel-mundial","status":"publish","type":"post","link":"https:\/\/bbkgroup.com\/?p=7725","title":{"rendered":"Creaci\u00f3n De Un Laboratorio A Nivel Mundial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Acompa\u00f1amos la transformaci\u00f3n de Medifarma, un laboratorio peruano en expansi\u00f3n, que enfrentaba el desaf\u00edo de consolidar su crecimiento global bajo una sola estrategia y arquitectura de marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde BBK creamos sus nuevas definiciones estrat\u00e9gicas de marca seg\u00fan nuestro modelo brandness para continuar con los trabajos de arquitectura y branding. Este es el origen de Humanova: un laboratorio global, innovador y con presencia en m\u00e1s de nueve pa\u00edses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy,&nbsp;<strong><em>Humanova<\/em><\/strong>&nbsp;refleja una visi\u00f3n de negocio alineada, preparada para competir a escala internacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"HUMANOVA: Creaci\u00f3n de un laboratorio a nivel mundial\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/yRjCKQxcFxk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Acompa\u00f1amos la transformaci\u00f3n de Medifarma, un laboratorio peruano en expansi\u00f3n, que enfrentaba el desaf\u00edo de consolidar su crecimiento global bajo una sola estrategia y arquitectura de marca. Desde BBK creamos sus nuevas definiciones estrat\u00e9gicas de marca seg\u00fan nuestro modelo brandness para continuar con los trabajos de arquitectura y branding. Este es el origen de Humanova: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"categoria-principal":[],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria-estrategica-de-marca"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/7725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7725"}],"version-history":[{"count":1,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/7725\/revisions"}],"predecessor-version":[{"id":7728,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/7725\/revisions\/7728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/media\/7726"}],"wp:attachment":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7725"},{"taxonomy":"categoria-principal","embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategoria-principal&post=7725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}