{"id":3029,"date":"2026-05-11T16:54:01","date_gmt":"2026-05-11T14:54:01","guid":{"rendered":"https:\/\/34.94.122.173\/?p=3029"},"modified":"2026-07-15T12:52:40","modified_gmt":"2026-07-15T16:52:40","slug":"la-berlin-consistencia-espacial-para-una-experiencia-de-marca-mas-coherente","status":"publish","type":"post","link":"https:\/\/bbkgroup.com\/?p=3029","title":{"rendered":"La Berl\u00edn: Consistencia espacial para una experiencia de marca m\u00e1s coherente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En BBK acompa\u00f1amos el desarrollo del local de La Berl\u00edn en El Rodeo, trabajando en la definici\u00f3n y unificaci\u00f3n de criterios espaciales clave para la experiencia de tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto abord\u00f3 aspectos de distribuci\u00f3n, materialidades, color y coherencia visual, buscando construir un espacio m\u00e1s funcional, acogedor y consistente con la propuesta de la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este trabajo permiti\u00f3 establecer una base espacial que luego sirvi\u00f3 como referencia para futuros locales, consolidando una experiencia m\u00e1s homog\u00e9nea y reconocible para sus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s que dise\u00f1ar un punto de venta aislado, el desaf\u00edo estuvo en transformar el espacio en una experiencia capaz de proyectarse y escalar de manera consistente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En BBK acompa\u00f1amos el desarrollo del local de La Berl\u00edn en El Rodeo, trabajando en la definici\u00f3n y unificaci\u00f3n de criterios espaciales clave para la experiencia de tienda. El proyecto abord\u00f3 aspectos de distribuci\u00f3n, materialidades, color y coherencia visual, buscando construir un espacio m\u00e1s funcional, acogedor y consistente con la propuesta de la marca. Este [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"categoria-principal":[],"class_list":["post-3029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquitectura-y-diseno-de-espacios"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/3029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3029"}],"version-history":[{"count":4,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/3029\/revisions"}],"predecessor-version":[{"id":11921,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/3029\/revisions\/11921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/media\/2979"}],"wp:attachment":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3029"},{"taxonomy":"categoria-principal","embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategoria-principal&post=3029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}