{"id":8607,"date":"2026-06-15T17:52:49","date_gmt":"2026-06-15T15:52:49","guid":{"rendered":"https:\/\/34.94.122.173\/?page_id=8607"},"modified":"2026-06-15T22:35:55","modified_gmt":"2026-06-15T20:35:55","slug":"preguntas-frecuentes","status":"publish","type":"page","link":"https:\/\/bbkgroup.com\/?page_id=8607","title":{"rendered":"Preguntas Frecuentes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8607\" class=\"elementor elementor-8607\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f2c7a e-flex e-con-boxed e-con e-parent\" data-id=\"62f2c7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3faad78 e-con-full e-flex e-con e-child\" data-id=\"3faad78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c17e0da elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c17e0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Preguntas Frecuentes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24521bb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"24521bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">En BBK Group: resolvemos todas las dudas sobre procesos y servicios<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c72bd2 e-flex e-con-boxed e-con e-parent\" data-id=\"3c72bd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ceac33 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1ceac33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>BBK Group<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5b99c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8a5b99c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sobre BBK Group y su expertise.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3887297 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"3887297\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5920\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5920\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfPor qu\u00e9 elegir BBK Group como tu Consultora Creativa? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5920\" class=\"elementor-element elementor-element-2ca5c4f e-con-full e-flex e-con e-child\" data-id=\"2ca5c4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ce4ef elementor-widget elementor-widget-text-editor\" data-id=\"75ce4ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"rt-large\">Porque combinamos experiencia, pensamiento estrat\u00e9gico y conocimiento profundo del mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b583c elementor-widget elementor-widget-text-editor\" data-id=\"b8b583c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEn BBK acompa\u00f1amos a las marcas desde la consultor\u00eda en estrategias de negocio y marca, generando valor real y ventaja competitiva. Analizamos el contexto, entendemos la industria y dise\u00f1amos soluciones que permiten responder de forma efectiva a los desaf\u00edos y oportunidades del mercado actual. <br> <br>\n\nNuestro trabajo no se queda en la superficie: buscamos impacto sostenible, alineado a los objetivos de negocio de cada organizaci\u00f3n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5921\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5921\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 nos hace diferentes? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5921\" class=\"elementor-element elementor-element-671965e e-con-full e-flex e-con e-child\" data-id=\"671965e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-928a7f8 elementor-widget elementor-widget-text-editor\" data-id=\"928a7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"rt-large\">Nuestra mirada integral y estrat\u00e9gica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7894551 elementor-widget elementor-widget-text-editor\" data-id=\"7894551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En BBK no trabajamos la marca como un fin en s\u00ed mismo, sino como una herramienta para generar valor de negocio. Integramos estrategia, creatividad, experiencia y ejecuci\u00f3n, acompa\u00f1ando a nuestros clientes de forma cercana y colaborativa.<br \/>No ofrecemos soluciones est\u00e1ndar: construimos procesos, definimos criterios y dise\u00f1amos marcas capaces de adaptarse, crecer y mantenerse relevantes en el tiempo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00bfPor qu\\u00e9 elegir BBK Group como tu Consultora Creativa?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Porque combinamos experiencia, pensamiento estrat\\u00e9gico y conocimiento profundo del mercado.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tEn BBK acompa\\u00f1amos a las marcas desde la consultor\\u00eda en estrategias de negocio y marca, generando valor real y ventaja competitiva. Analizamos el contexto, entendemos la industria y dise\\u00f1amos soluciones que permiten responder de forma efectiva a los desaf\\u00edos y oportunidades del mercado actual.  \\n\\nNuestro trabajo no se queda en la superficie: buscamos impacto sostenible, alineado a los objetivos de negocio de cada organizaci\\u00f3n.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 nos hace diferentes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nuestra mirada integral y estrat\\u00e9gica.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tEn BBK no trabajamos la marca como un fin en s\\u00ed mismo, sino como una herramienta para generar valor de negocio. Integramos estrategia, creatividad, experiencia y ejecuci\\u00f3n, acompa\\u00f1ando a nuestros clientes de forma cercana y colaborativa.No ofrecemos soluciones est\\u00e1ndar: construimos procesos, definimos criterios y dise\\u00f1amos marcas capaces de adaptarse, crecer y mantenerse relevantes en el tiempo.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b7561 elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"a8b7561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbkgroup.com\/?page_id=1429\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1c7412 e-con-full e-flex e-con e-parent\" data-id=\"c1c7412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3695b9d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3695b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d00be2d e-flex e-con-boxed e-con e-parent\" data-id=\"d00be2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e4aae elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"17e4aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>01 \/ Servicio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b37e8ec elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b37e8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consultor\u00eda Estrat\u00e9gica de Marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b964a elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"e0b964a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2350\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2350\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 es la Consultor\u00eda Estrat\u00e9gica de Marca de BBK? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2350\" class=\"elementor-element elementor-element-447fba5 e-con-full e-flex e-con e-child\" data-id=\"447fba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d484f elementor-widget elementor-widget-text-editor\" data-id=\"e3d484f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"rt-large\">Es un proceso de an\u00e1lisis, definici\u00f3n y activaci\u00f3n estrat\u00e9gica que busca fortalecer el valor de una marca a largo plazo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a831d1 elementor-widget elementor-widget-text-editor\" data-id=\"2a831d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En BBK acompa\u00f1amos en la construcci\u00f3n de marcas s\u00f3lidas, relevantes y sostenibles, integrando investigaci\u00f3n, an\u00e1lisis del contexto, creatividad aplicada y visi\u00f3n de futuro. Nuestro foco no est\u00e1 solo en la identidad visual, sino en el sentido, el posicionamiento y la coherencia de la marca en todos sus puntos de contacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2351\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2351\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfEn qu\u00e9 se diferencia esta consultor\u00eda de un proyecto de branding tradicional? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2351\" class=\"elementor-element elementor-element-965d7d9 e-con-full e-flex e-con e-child\" data-id=\"965d7d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef80ff elementor-widget elementor-widget-text-editor\" data-id=\"5ef80ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"rt-large\">Porque no se trata solo de dise\u00f1ar, sino de pensar estrat\u00e9gicamente la marca como un activo de negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a024a7 elementor-widget elementor-widget-text-editor\" data-id=\"8a024a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mientras el branding tradicional suele centrarse en lo visual, nuestra consultor\u00eda aborda la marca desde su prop\u00f3sito, arquitectura, relato y experiencia. Buscamos que cada decisi\u00f3n estrat\u00e9gica tenga impacto real en el posicionamiento, la cultura interna y la relaci\u00f3n con las personas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2352\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2352\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfPara qu\u00e9 tipo de empresas es este servicio? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2352\" class=\"elementor-element elementor-element-6ac4603 e-con-full e-flex e-con e-child\" data-id=\"6ac4603\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f484660 elementor-widget elementor-widget-text-editor\" data-id=\"f484660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"rt-large\">Para organizaciones que buscan ir m\u00e1s all\u00e1 de lo funcional y construir marcas con visi\u00f3n de futuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94d5ec elementor-widget elementor-widget-text-editor\" data-id=\"e94d5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trabajamos con empresas que necesitan:<\/p><ul><li>Clarificar su posicionamiento.<\/li><li>Ordenar su portafolio de marcas.<\/li><li>Enfrentar procesos de crecimiento, transformaci\u00f3n o cambio cultural.<\/li><li>Diferenciarse de manera aut\u00e9ntica en mercados competitivos.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 es la Consultor\\u00eda Estrat\\u00e9gica de Marca de BBK?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Es un proceso de an\\u00e1lisis, definici\\u00f3n y activaci\\u00f3n estrat\\u00e9gica que busca fortalecer el valor de una marca a largo plazo.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tEn BBK acompa\\u00f1amos en la construcci\\u00f3n de marcas s\\u00f3lidas, relevantes y sostenibles, integrando investigaci\\u00f3n, an\\u00e1lisis del contexto, creatividad aplicada y visi\\u00f3n de futuro. Nuestro foco no est\\u00e1 solo en la identidad visual, sino en el sentido, el posicionamiento y la coherencia de la marca en todos sus puntos de contacto.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfEn qu\\u00e9 se diferencia esta consultor\\u00eda de un proyecto de branding tradicional?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Porque no se trata solo de dise\\u00f1ar, sino de pensar estrat\\u00e9gicamente la marca como un activo de negocio.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tMientras el branding tradicional suele centrarse en lo visual, nuestra consultor\\u00eda aborda la marca desde su prop\\u00f3sito, arquitectura, relato y experiencia. Buscamos que cada decisi\\u00f3n estrat\\u00e9gica tenga impacto real en el posicionamiento, la cultura interna y la relaci\\u00f3n con las personas.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfPara qu\\u00e9 tipo de empresas es este servicio?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Para organizaciones que buscan ir m\\u00e1s all\\u00e1 de lo funcional y construir marcas con visi\\u00f3n de futuro.\\t\\t\\t\\t\\t\\t\\t\\t\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tTrabajamos con empresas que necesitan:Clarificar su posicionamiento.Ordenar su portafolio de marcas.Enfrentar procesos de crecimiento, transformaci\\u00f3n o cambio cultural.Diferenciarse de manera aut\\u00e9ntica en mercados competitivos.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc07048 elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"bc07048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbkgroup.com\/?page_id=2854\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver servicio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61dca15 e-con-full e-flex e-con e-parent\" data-id=\"61dca15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cde9f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8cde9f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a4718f e-flex e-con-boxed e-con e-parent\" data-id=\"8a4718f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f49bea elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7f49bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>02 \/ Servicio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b94c8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b8b94c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia y Dise\u00f1o de Experiencia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81691c9 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"81691c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1350\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1350\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo ayuda la consultor\u00eda CX a las empresas? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1350\" class=\"elementor-element elementor-element-78f3cea e-con-full e-flex e-con e-child\" data-id=\"78f3cea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bceb31 elementor-widget elementor-widget-text-editor\" data-id=\"6bceb31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>La estrategia CX fortalece la relaci\u00f3n con el cliente al optimizar cada punto de contacto con la marca. Esto mejora la percepci\u00f3n del cliente, incrementa la fidelizaci\u00f3n y genera ventajas competitivas sostenibles. Tambi\u00e9n aumenta la retenci\u00f3n y posiciona tu marca como l\u00edder en un mercado competitivo.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1351\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1351\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfPor qu\u00e9 es importante la experiencia del cliente para una empresa? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1351\" class=\"elementor-element elementor-element-ef4c500 e-con-full e-flex e-con e-child\" data-id=\"ef4c500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a04a4a2 elementor-widget elementor-widget-text-editor\" data-id=\"a04a4a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Porque garantiza la fidelizaci\u00f3n, impulsa el crecimiento y mejora la percepci\u00f3n de tu marca, asegurando un impacto positivo en los resultados. Es un factor clave en la diferenciaci\u00f3n de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1352\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1352\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 diferencia a BBK Group en el dise\u00f1o de experiencias CX? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1352\" class=\"elementor-element elementor-element-67104d2 e-con-full e-flex e-con e-child\" data-id=\"67104d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e161bb elementor-widget elementor-widget-text-editor\" data-id=\"6e161bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Combinamos investigaci\u00f3n, innovaci\u00f3n y dise\u00f1o estrat\u00e9gico para ofrecer soluciones personalizadas que se adaptan a las necesidades \u00fanicas de cada cliente. Soluciones personalizadas que generan impacto real y medible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1353\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1353\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 industrias se benefician m\u00e1s de la consultor\u00eda CX? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1353\" class=\"elementor-element elementor-element-370e31b e-con-full e-flex e-con e-child\" data-id=\"370e31b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c181458 elementor-widget elementor-widget-text-editor\" data-id=\"c181458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Todos los sectores pueden beneficiarse, pero destacan retail, salud, tecnolog\u00eda y servicios financieros, donde la satisfacci\u00f3n del cliente es clave.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1354\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1354\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo se integra la tecnolog\u00eda en las estrategias del customer experience? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1354\" class=\"elementor-element elementor-element-a16d1e6 e-con-full e-flex e-con e-child\" data-id=\"a16d1e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7943ace elementor-widget elementor-widget-text-editor\" data-id=\"7943ace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Utilizamos herramientas digitales, automatizaci\u00f3n y an\u00e1lisis de datos para mejorar cada punto de contacto y garantizar una experiencia fluida.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1355\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1355\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfEs la experiencia del cliente diferente de la experiencia del usuario (UX)? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1355\" class=\"elementor-element elementor-element-ba7ec76 e-con-full e-flex e-con e-child\" data-id=\"ba7ec76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb37f5 elementor-widget elementor-widget-text-editor\" data-id=\"4cb37f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed. La experiencia del cliente abarca todas las interacciones con una marca, mientras que UX se centra en la interacci\u00f3n con productos digitales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00bfC\\u00f3mo ayuda la consultor\\u00eda CX a las empresas?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La estrategia CX fortalece la relaci\\u00f3n con el cliente al optimizar cada punto de contacto con la marca. Esto mejora la percepci\\u00f3n del cliente, incrementa la fidelizaci\\u00f3n y genera ventajas competitivas sostenibles. Tambi\\u00e9n aumenta la retenci\\u00f3n y posiciona tu marca como l\\u00edder en un mercado competitivo.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfPor qu\\u00e9 es importante la experiencia del cliente para una empresa?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Porque garantiza la fidelizaci\\u00f3n, impulsa el crecimiento y mejora la percepci\\u00f3n de tu marca, asegurando un impacto positivo en los resultados. Es un factor clave en la diferenciaci\\u00f3n de marca.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 diferencia a BBK Group en el dise\\u00f1o de experiencias CX?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Combinamos investigaci\\u00f3n, innovaci\\u00f3n y dise\\u00f1o estrat\\u00e9gico para ofrecer soluciones personalizadas que se adaptan a las necesidades \\u00fanicas de cada cliente. Soluciones personalizadas que generan impacto real y medible.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 industrias se benefician m\\u00e1s de la consultor\\u00eda CX?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Todos los sectores pueden beneficiarse, pero destacan retail, salud, tecnolog\\u00eda y servicios financieros, donde la satisfacci\\u00f3n del cliente es clave.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfC\\u00f3mo se integra la tecnolog\\u00eda en las estrategias del customer experience?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Utilizamos herramientas digitales, automatizaci\\u00f3n y an\\u00e1lisis de datos para mejorar cada punto de contacto y garantizar una experiencia fluida.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfEs la experiencia del cliente diferente de la experiencia del usuario (UX)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\\u00ed. La experiencia del cliente abarca todas las interacciones con una marca, mientras que UX se centra en la interacci\\u00f3n con productos digitales.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b1145 elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"26b1145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbkgroup.com\/?page_id=3656\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver servicio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bdb9aa e-con-full e-flex e-con e-parent\" data-id=\"5bdb9aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b62b7ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b62b7ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a36e5a e-flex e-con-boxed e-con e-parent\" data-id=\"2a36e5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c03e2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"77c03e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>03 \/ Servicio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4d816 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8a4d816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Arquitectura y Dise\u00f1o de Espacios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5f128 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"9b5f128\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1620\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1620\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 tipo de proyectos de arquitectura y dise\u00f1o de espacios desarrollan? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1620\" class=\"elementor-element elementor-element-17e26bc e-con-full e-flex e-con e-child\" data-id=\"17e26bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3275f17 elementor-widget elementor-widget-text-editor\" data-id=\"3275f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db018c-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Desarrollamos espacios comerciales, corporativos y experienciales, integrando arquitectura, dise\u00f1o y estrategia de marca.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1621\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1621\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo se vincula el dise\u00f1o del espacio con la identidad de marca? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1621\" class=\"elementor-element elementor-element-8a7e412 e-con-full e-flex e-con e-child\" data-id=\"8a7e412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54842df elementor-widget elementor-widget-text-editor\" data-id=\"54842df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Cada proyecto traduce el ADN de la marca en elementos f\u00edsicos como materialidad, iluminaci\u00f3n, recorridos y atm\u00f3sfera.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1622\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1622\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfEl dise\u00f1o considera objetivos comerciales y de conversi\u00f3n? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1622\" class=\"elementor-element elementor-element-b41509d e-con-full e-flex e-con e-child\" data-id=\"b41509d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2839b elementor-widget elementor-widget-text-editor\" data-id=\"7b2839b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>S\u00ed. Optimizamos circulaci\u00f3n, exhibici\u00f3n e interacci\u00f3n para mejorar la experiencia del usuario y el rendimiento del negocio.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1623\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1623\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfTrabajan proyectos desde cero o tambi\u00e9n remodelaciones? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1623\" class=\"elementor-element elementor-element-5091aaf e-con-full e-flex e-con e-child\" data-id=\"5091aaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b571243 elementor-widget elementor-widget-text-editor\" data-id=\"b571243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-4\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Ambos. Dise\u00f1amos espacios nuevos y transformamos entornos existentes para alinearlos con la estrategia de marca.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1624\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1624\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfEl servicio incluye coordinaci\u00f3n con otras disciplinas? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1624\" class=\"elementor-element elementor-element-54af44e e-con-full e-flex e-con e-child\" data-id=\"54af44e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e53343 elementor-widget elementor-widget-text-editor\" data-id=\"5e53343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"\n      bbk-content\n      bbk-content--layout-normal      main-section\n\n      bg-gray-400      text-color-dark\n                        \n      rpt-128      rpb-128            \n      \n      mt-0-first mb-0-last\n    \" data-component-id=\"6a301e4dafb98\"><div class=\"bbk-content__layout\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1\"><div class=\"bbk-content__blocks mt-0-first mb-0-last\"><div class=\"\n        bbk-block\n        bbk-block-accordion\n\n        text-color-dark\n        rmt-64 rmb-64\n      \" data-block-id=\"6a301e4db018c\"><div class=\"bbk-block-accordion__items\"><div id=\"item-6a301e4db018c-5\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-5\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>S\u00ed. Integramos dise\u00f1o, arquitectura y ejecuci\u00f3n, coordinando equipos t\u00e9cnicos para asegurar coherencia y calidad en todo el proceso.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 tipo de proyectos de arquitectura y dise\\u00f1o de espacios desarrollan?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Desarrollamos espacios comerciales, corporativos y experienciales, integrando arquitectura, dise\\u00f1o y estrategia de marca.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfC\\u00f3mo se vincula el dise\\u00f1o del espacio con la identidad de marca?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cada proyecto traduce el ADN de la marca en elementos f\\u00edsicos como materialidad, iluminaci\\u00f3n, recorridos y atm\\u00f3sfera.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfEl dise\\u00f1o considera objetivos comerciales y de conversi\\u00f3n?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\\u00ed. Optimizamos circulaci\\u00f3n, exhibici\\u00f3n e interacci\\u00f3n para mejorar la experiencia del usuario y el rendimiento del negocio.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfTrabajan proyectos desde cero o tambi\\u00e9n remodelaciones?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ambos. Dise\\u00f1amos espacios nuevos y transformamos entornos existentes para alinearlos con la estrategia de marca.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfEl servicio incluye coordinaci\\u00f3n con otras disciplinas?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\\u00ed. Integramos dise\\u00f1o, arquitectura y ejecuci\\u00f3n, coordinando equipos t\\u00e9cnicos para asegurar coherencia y calidad en todo el proceso.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa391a elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"aaa391a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbkgroup.com\/?page_id=4070\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver servicio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5ef166 e-con-full e-flex e-con e-parent\" data-id=\"a5ef166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-986f7a7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"986f7a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6440017 e-flex e-con-boxed e-con e-parent\" data-id=\"6440017\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e113c6f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e113c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>04 \/ Servicio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baaef27 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"baaef27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estudios de Marca y de Consumidor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a295936 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"a295936\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1700\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1700\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 es un estudio U&amp;A y para qu\u00e9 sirve en mi negocio? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1700\" class=\"elementor-element elementor-element-8dad290 e-con-full e-flex e-con e-child\" data-id=\"8dad290\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc98580 elementor-widget elementor-widget-text-editor\" data-id=\"bc98580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db018c-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Un estudio U&amp;A identifica percepciones, usos, h\u00e1bitos y necesidades del consumidor respecto a una categor\u00eda completa, no una marca. Permite comprender la estructura del mercado, detectar oportunidades y entender qu\u00e9 atributos influyen realmente en la decisi\u00f3n de compra.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1701\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1701\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfPor qu\u00e9 es importante realizar un Brand Audit o Brand Tracking? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1701\" class=\"elementor-element elementor-element-4de88ab e-con-full e-flex e-con e-child\" data-id=\"4de88ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eee913c elementor-widget elementor-widget-text-editor\" data-id=\"eee913c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Estos estudios revelan c\u00f3mo es percibida tu marca frente a la competencia, qu\u00e9 atributos la diferencian y cu\u00e1n alineada est\u00e1 la imagen real con la deseada. Adem\u00e1s, permiten establecer KPI de seguimiento continuo para mejorar branding y comunicaci\u00f3n.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1702\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1702\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 aporta el an\u00e1lisis de significados y redes sem\u00e1nticas? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1702\" class=\"elementor-element elementor-element-35a8c09 e-con-full e-flex e-con e-child\" data-id=\"35a8c09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a503a elementor-widget elementor-widget-text-editor\" data-id=\"d8a503a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Este m\u00e9todo muestra la estructura profunda de asociaciones y significados que las personas vinculan a un concepto, categor\u00eda o marca. Ayuda a descubrir percepciones ocultas que influyen en decisiones y emociones, y que no suelen aparecer en respuestas racionales.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1703\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1703\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfCu\u00e1ndo conviene testear ideas, conceptos o productos? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1703\" class=\"elementor-element elementor-element-ac8c960 e-con-full e-flex e-con e-child\" data-id=\"ac8c960\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-267d60d elementor-widget elementor-widget-text-editor\" data-id=\"267d60d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-4\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-4\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Es ideal antes de un lanzamiento o inversi\u00f3n importante. El testeo permite medir aceptaci\u00f3n, comprensi\u00f3n, inter\u00e9s de compra y mejoras necesarias, reduciendo riesgos y asegurando que el producto responda a las expectativas del p\u00fablico objetivo.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1704\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1704\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 beneficios entrega un mystery shopper o el testeo publicitario? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1704\" class=\"elementor-element elementor-element-b9ef547 e-con-full e-flex e-con e-child\" data-id=\"b9ef547\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c50dd elementor-widget elementor-widget-text-editor\" data-id=\"a3c50dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\" bbk-content bbk-content--layout-normal main-section bg-gray-400 text-color-dark rpt-128 rpb-128 mt-0-first mb-0-last \" data-component-id=\"6a301e4dafb98\"><div class=\"bbk-content__layout\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1\"><div class=\"bbk-content__blocks mt-0-first mb-0-last\"><div class=\" bbk-block bbk-block-accordion text-color-dark rmt-64 rmb-64 \" data-block-id=\"6a301e4db018c\"><div class=\"bbk-block-accordion__items\"><div id=\"item-6a301e4db018c-5\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-5\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><section class=\"\n      bbk-content\n      bbk-content--layout-normal      main-section\n\n      bg-gray-300      text-color-dark\n                        \n      rpt-128      rpb-128            \n      \n      mt-0-first mb-0-last\n    \" data-component-id=\"6a301e4db075c\"><div class=\"bbk-content__layout\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1\"><div class=\"bbk-content__blocks mt-0-first mb-0-last\"><div class=\"\n        bbk-block\n        bbk-block-accordion\n\n        text-color-dark\n        rmt-64 rmb-64\n      \" data-block-id=\"6a301e4db0d5e\"><div class=\"bbk-block-accordion__items\"><div id=\"item-6a301e4db0d5e-5\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-5\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>El mystery shopper revela con precisi\u00f3n la calidad real del servicio y el cumplimiento de est\u00e1ndares en puntos de contacto. El testeo publicitario, en cambio, eval\u00faa la eficacia de una comunicaci\u00f3n: recuerdo, comprensi\u00f3n, agrado, asociaci\u00f3n con la marca y capacidad de influir en la intenci\u00f3n de compra.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 es un estudio U&A y para qu\\u00e9 sirve en mi negocio?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Un estudio U&amp;A identifica percepciones, usos, h\\u00e1bitos y necesidades del consumidor respecto a una categor\\u00eda completa, no una marca. Permite comprender la estructura del mercado, detectar oportunidades y entender qu\\u00e9 atributos influyen realmente en la decisi\\u00f3n de compra.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfPor qu\\u00e9 es importante realizar un Brand Audit o Brand Tracking?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Estos estudios revelan c\\u00f3mo es percibida tu marca frente a la competencia, qu\\u00e9 atributos la diferencian y cu\\u00e1n alineada est\\u00e1 la imagen real con la deseada. Adem\\u00e1s, permiten establecer KPI de seguimiento continuo para mejorar branding y comunicaci\\u00f3n.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 aporta el an\\u00e1lisis de significados y redes sem\\u00e1nticas?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Este m\\u00e9todo muestra la estructura profunda de asociaciones y significados que las personas vinculan a un concepto, categor\\u00eda o marca. Ayuda a descubrir percepciones ocultas que influyen en decisiones y emociones, y que no suelen aparecer en respuestas racionales.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfCu\\u00e1ndo conviene testear ideas, conceptos o productos?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Es ideal antes de un lanzamiento o inversi\\u00f3n importante. El testeo permite medir aceptaci\\u00f3n, comprensi\\u00f3n, inter\\u00e9s de compra y mejoras necesarias, reduciendo riesgos y asegurando que el producto responda a las expectativas del p\\u00fablico objetivo.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 beneficios entrega un mystery shopper o el testeo publicitario?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"El mystery shopper revela con precisi\\u00f3n la calidad real del servicio y el cumplimiento de est\\u00e1ndares en puntos de contacto. El testeo publicitario, en cambio, eval\\u00faa la eficacia de una comunicaci\\u00f3n: recuerdo, comprensi\\u00f3n, agrado, asociaci\\u00f3n con la marca y capacidad de influir en la intenci\\u00f3n de compra.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66407ef elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"66407ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbkgroup.com\/?page_id=4082\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver servicio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-749517d e-con-full e-flex e-con e-parent\" data-id=\"749517d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-200f489 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"200f489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01a65d3 e-flex e-con-boxed e-con e-parent\" data-id=\"01a65d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-359147e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"359147e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>05 \/ Servicio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fad81 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"22fad81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicidad y Contenidos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-020e654 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"020e654\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2150\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2150\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 incluye una campa\u00f1a creativa integrada? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2150\" class=\"elementor-element elementor-element-d11cf22 e-con-full e-flex e-con e-child\" data-id=\"d11cf22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1679ca6 elementor-widget elementor-widget-text-editor\" data-id=\"1679ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4daf3e1-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db018c-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-1\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db1cbe-1\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db1cbe-1\" class=\"bbk-block-accordion__item__content collapse in\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Una campa\u00f1a creativa integrada abarca desde la conceptualizaci\u00f3n estrat\u00e9gica hasta la ejecuci\u00f3n final en m\u00faltiples canales. Incluye desarrollo de ideas, territorios comunicacionales, dise\u00f1o de formatos, contenidos y experiencias omnicanal que trabajan de manera coordinada para maximizar alcance e impacto.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2151\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2151\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo aseguran que las ideas creativas conecten con las audiencias? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2151\" class=\"elementor-element elementor-element-2ab1f04 e-con-full e-flex e-con e-child\" data-id=\"2ab1f04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8c4ed elementor-widget elementor-widget-text-editor\" data-id=\"8e8c4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db1cbe-2\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db1cbe-2\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Combinamos investigaci\u00f3n, data y estrategia para entender el comportamiento y motivaciones de cada audiencia. Con esa base, desarrollamos conceptos creativos capaces de generar conexi\u00f3n emocional, construir valor de marca y mover a la acci\u00f3n.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2152\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2152\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 tipo de contenidos digitales producen? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2152\" class=\"elementor-element elementor-element-45c0683 e-con-full e-flex e-con e-child\" data-id=\"45c0683\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f67e5 elementor-widget elementor-widget-text-editor\" data-id=\"f8f67e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db1cbe-3\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db1cbe-3\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Creamos contenidos dise\u00f1ados para cada plataforma: branded content, videos cortos, live streaming, piezas animadas, contenidos editoriales y formatos optimizados con inteligencia artificial. Todo se produce con enfoque en relevancia, calidad y prop\u00f3sito comunicacional.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2153\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2153\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfOfrecen gesti\u00f3n completa de redes sociales? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2153\" class=\"elementor-element elementor-element-1ec9313 e-con-full e-flex e-con e-child\" data-id=\"1ec9313\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a14a910 elementor-widget elementor-widget-text-editor\" data-id=\"a14a910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"item-6a301e4db018c-4\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db0d5e-4\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><div id=\"item-6a301e4db1cbe-4\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db1cbe-4\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>S\u00ed. Dise\u00f1amos, planificamos y gestionamos ecosistemas de social media, integrando creatividad, data e innovaci\u00f3n. Incluye calendario editorial, generaci\u00f3n de contenido, administraci\u00f3n de comunidades, optimizaci\u00f3n continua y reportes de desempe\u00f1o.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2154\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2154\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 beneficios tiene una estrategia de performance digital? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 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data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93ca3ba elementor-widget elementor-widget-text-editor\" data-id=\"93ca3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\" bbk-content bbk-content--layout-normal main-section bg-gray-400 text-color-dark rpt-128 rpb-128 mt-0-first mb-0-last \" data-component-id=\"6a301e4dafb98\"><div class=\"bbk-content__layout\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1\"><div class=\"bbk-content__blocks mt-0-first mb-0-last\"><div class=\" bbk-block bbk-block-accordion text-color-dark rmt-64 rmb-64 \" data-block-id=\"6a301e4db018c\"><div class=\"bbk-block-accordion__items\"><div id=\"item-6a301e4db018c-5\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db018c-5\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><section class=\" bbk-content bbk-content--layout-normal main-section bg-gray-300 text-color-dark rpt-128 rpb-128 mt-0-first mb-0-last \" data-component-id=\"6a301e4db075c\"><div class=\"bbk-content__layout\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1\"><div class=\"bbk-content__blocks mt-0-first mb-0-last\"><div class=\" bbk-block bbk-block-accordion text-color-dark rmt-64 rmb-64 \" data-block-id=\"6a301e4db0d5e\"><div class=\"bbk-block-accordion__items\"><div id=\"item-6a301e4db0d5e-5\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db0d5e-5\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><main class=\"main\" role=\"document\"><section class=\"\n      bbk-content\n      bbk-content--layout-normal      main-section\n\n      bg-gray-400      text-color-dark\n                        \n      rpt-128      rpb-128            \n      \n      mt-0-first mb-0-last\n    \" data-component-id=\"6a301e4db13eb\"><div class=\"bbk-content__layout\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1\"><div class=\"bbk-content__blocks mt-0-first mb-0-last\"><div class=\"\n        bbk-block\n        bbk-block-accordion\n\n        text-color-dark\n        rmt-64 rmb-64\n      \" data-block-id=\"6a301e4db1cbe\"><div class=\"bbk-block-accordion__items\"><div id=\"item-6a301e4db1cbe-5\" class=\"bbk-block-accordion__item\"><div id=\"collapse-item-6a301e4db1cbe-5\" class=\"bbk-block-accordion__item__content collapse in\" aria-expanded=\"true\"><div class=\"prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last rpb-32\"><p>Permite obtener resultados medibles, optimizar inversiones y potenciar el crecimiento del negocio. A trav\u00e9s de campa\u00f1as orientadas a conversi\u00f3n, remarketing y contenido siempre activo, ayudamos a transformar la presencia digital en ventas, leads y oportunidades reales.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/main><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 incluye una campa\\u00f1a creativa integrada?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Una campa\\u00f1a creativa integrada abarca desde la conceptualizaci\\u00f3n estrat\\u00e9gica hasta la ejecuci\\u00f3n final en m\\u00faltiples canales. Incluye desarrollo de ideas, territorios comunicacionales, dise\\u00f1o de formatos, contenidos y experiencias omnicanal que trabajan de manera coordinada para maximizar alcance e impacto.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfC\\u00f3mo aseguran que las ideas creativas conecten con las audiencias?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Combinamos investigaci\\u00f3n, data y estrategia para entender el comportamiento y motivaciones de cada audiencia. Con esa base, desarrollamos conceptos creativos capaces de generar conexi\\u00f3n emocional, construir valor de marca y mover a la acci\\u00f3n.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 tipo de contenidos digitales producen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Creamos contenidos dise\\u00f1ados para cada plataforma: branded content, videos cortos, live streaming, piezas animadas, contenidos editoriales y formatos optimizados con inteligencia artificial. Todo se produce con enfoque en relevancia, calidad y prop\\u00f3sito comunicacional.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfOfrecen gesti\\u00f3n completa de redes sociales?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\\u00ed. Dise\\u00f1amos, planificamos y gestionamos ecosistemas de social media, integrando creatividad, data e innovaci\\u00f3n. Incluye calendario editorial, generaci\\u00f3n de contenido, administraci\\u00f3n de comunidades, optimizaci\\u00f3n continua y reportes de desempe\\u00f1o.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 beneficios tiene una estrategia de performance digital?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Permite obtener resultados medibles, optimizar inversiones y potenciar el crecimiento del negocio. A trav\\u00e9s de campa\\u00f1as orientadas a conversi\\u00f3n, remarketing y contenido siempre activo, ayudamos a transformar la presencia digital en ventas, leads y oportunidades reales.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb65b89 elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"eb65b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bbkgroup.com\/?page_id=3978\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver servicio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Preguntas Frecuentes En BBK Group: resolvemos todas las dudas sobre procesos y servicios BBK Group Sobre BBK Group y su expertise. \u00bfPor qu\u00e9 elegir BBK Group como tu Consultora Creativa? 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