{"id":3656,"date":"2026-05-29T15:38:43","date_gmt":"2026-05-29T13:38:43","guid":{"rendered":"https:\/\/34.94.122.173\/?page_id=3656"},"modified":"2026-08-29T01:37:38","modified_gmt":"2026-08-29T05:37:38","slug":"consultora-ux","status":"publish","type":"page","link":"https:\/\/bbkgroup.com\/?page_id=3656","title":{"rendered":"Estrategia y Dise\u00f1o de Experiencia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3656\" class=\"elementor elementor-3656\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7970851 e-flex e-con-boxed e-con e-parent\" data-id=\"7970851\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af441d5 e-con-full e-flex e-con e-child\" data-id=\"af441d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2a89c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f2a89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Consultora CX<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb51fd6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb51fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Estrategia y Dise\u00f1o de Experiencia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5631468 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5631468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En BBK creamos experiencias que inspiran, conectan y transforman. Integramos estrategia, investigaci\u00f3n, dise\u00f1o y cultura para construir marcas vivas, coherentes y centradas en las personas, donde cada interacci\u00f3n se convierte en una oportunidad de valor para la experiencia del cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e0a9d elementor-tablet-align-center elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"86e0a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#conversemos\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><path d=\"M598.6 342.6C611.1 330.1 611.1 309.8 598.6 297.3L470.6 169.3C458.1 156.8 437.8 156.8 425.3 169.3C412.8 181.8 412.8 202.1 425.3 214.6L498.7 288L64 288C46.3 288 32 302.3 32 320C32 337.7 46.3 352 64 352L498.7 352L425.3 425.4C412.8 437.9 412.8 458.2 425.3 470.7C437.8 483.2 458.1 483.2 470.6 470.7L598.6 342.7z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conversemos sobre tu marca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33a5644 e-con-full e-flex e-con e-parent\" data-id=\"33a5644\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f3c5404 e-flex e-con-boxed e-con e-child\" data-id=\"f3c5404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fda71f7 elementor-widget elementor-widget-html\" data-id=\"fda71f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"subservicios-wrap\">\r\n  <div class=\"subservicios-grid\">\r\n\r\n    <!-- ================= COLUMNA IZQUIERDA \u00b7 01 \u00b7 03 \u00b7 05 \u00b7 07 ================= -->\r\n    <div class=\"subservicios-col subservicios-col--left\">\r\n\r\n      <!-- ITEM 01 \u00b7 VIDEO -->\r\n      <article class=\"subservicio\" style=\"--order:1\">\r\n        <span class=\"headline-extra-small subservicio__num\">01<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Estrategia de Experiencia\r\n<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n  Transformamos y dise\u00f1amos la experiencia del cliente y del colaborador desde una mirada estrat\u00e9gica, integrando visiones y disciplinas, desde la definici\u00f3n de la propuesta de valor y sus atributos clave hasta el dise\u00f1o de un roadmap estrat\u00e9gico accionable, concreto y medible.\r\n<\/p>\r\n\r\n<ul class=\"body-small subservicio__lista\">\r\n  <li>Estrategia de experiencia de clientes<\/li>\r\n  <li>Estrategia de experiencia de colaborador<\/li>\r\n  <li>Experiencia Phygital<\/li>\r\n<\/ul\r\n        <\/p>\r\n        <div class=\"subservicio__media\">\r\n            <img decoding=\"async\" data-src=\"https:\/\/34.94.122.173\/wp-content\/uploads\/2026\/06\/Estrategia-de-experiencia.webp\" alt=\"Estrategia de Experiencia\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\r\n    \r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- ITEM 03 -->\r\n      <article class=\"subservicio\" style=\"--order:3\">\r\n        <span class=\"headline-extra-small subservicio__num\">03<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Dise\u00f1o de Servicios y CX<\/h2>\r\n               <p class=\"body-small subservicio__texto\">\r\n  Dise\u00f1amos servicios end-to-end con foco en dise\u00f1o ux y service blueprint, integrando estrat\u00e9gicamente cada canal y punto de contacto para maximizar el valor entregado y aumentar la lealtad. Nuestra mirada sist\u00e9mica nos permite construir experiencias consistentes entre el front y el back, capaces de conectar con las personas y hacer tangibles las promesas de marca a trav\u00e9s del dise\u00f1o de servicios.\r\n\r\n<\/p>\r\n\r\n<ul class=\"body-small subservicio__lista\">\r\n  <li>Viajes del cliente<\/li>\r\n  <li>Dise\u00f1o del comportamiento<\/li>\r\n  <li>Modelo atencional<\/li>\r\n  <li>Opticanalidad<\/li>\r\n  <li>Pruebas de concepto y prototipos<\/li>\r\n   <\/ul>\r\n        <\/p>\r\n        \r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/34.94.122.173\/wp-content\/uploads\/2026\/06\/Diseno-de-servicios-UX.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- ITEM 05 -->\r\n      <article class=\"subservicio\" style=\"--order:5\">\r\n        <span class=\"headline-extra-small subservicio__num\">05<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Cultura de Servicio<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n          Promovemos culturas de servicio centradas en las personas, que conectan prop\u00f3sito, valores y comportamientos concretos para generar experiencias coherentes y memorables. Acompa\u00f1amos a las organizaciones en la definici\u00f3n de sus principios culturales y en la activaci\u00f3n de h\u00e1bitos que fortalecen el compromiso interno y la orientaci\u00f3n genuina al cliente.\r\n        <\/p>\r\n        <ul class=\"body-small subservicio__lista\">\r\n  <li>\u00cdndice de madurez organizacional CX<\/li>\r\n  <li>Instalaci\u00f3n de capacidades<\/li>\r\n  <li>Charlas y talleres colaborativos<\/ul>\r\n\r\n        <\/p>\r\n  \r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/34.94.122.173\/wp-content\/uploads\/2026\/07\/cocacola-experiencia.png\" alt=\"Cultura de Servicio\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\r\n        <\/div>\r\n      <\/article>\r\n      \r\n \r\n\r\n    <\/div><!-- \/col-left -->\r\n\r\n    <!-- ================= COLUMNA DERECHA \u00b7 02 \u00b7 04 \u00b7 06 ================= -->\r\n    <div class=\"subservicios-col subservicios-col--right\">\r\n\r\n      <!-- ITEM 02 -->\r\n      <article class=\"subservicio\" style=\"--order:2\">\r\n        <span class=\"headline-extra-small subservicio__num\">02<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Investigaci\u00f3n e Insights<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n            Utilizamos t\u00e9cnicas cualitativas y cuantitativas para levantar informaci\u00f3n sobre las necesidades y expectativas de las personas. Cruzamos esta informaci\u00f3n con tendencias, referentes y escenarios futuros para definir lineamientos de dise\u00f1o que alimenten nuevas propuestas, seduzcan a las personas y desaf\u00eden al contexto.\r\n\r\n        <\/p>\r\n        <ul class=\"body-small subservicio__lista\">\r\n  <li>Investigaci\u00f3n de cliente<\/li>\r\n  <li>Escenarios futuros<\/li>\r\n  <li>Mapa de competidores\r\n  <li>Auditor\u00edas y mystery shopper<\/li><\/ul>\r\n\r\n        <\/p>\r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/34.94.122.173\/wp-content\/uploads\/2026\/06\/Investigacion.webp\" alt=\"Investigaci\u00f3n e Insights\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- ITEM 04 -->\r\n      <article class=\"subservicio\" style=\"--order:4\">\r\n        <span class=\"headline-extra-small subservicio__num\">04<\/span>\r\n        <h2 class=\"headline-medium subservicio__titulo\">Gesti\u00f3n de la Experiencia<\/h2>\r\n        <p class=\"body-small subservicio__texto\">\r\n            Acompa\u00f1amos a las organizaciones a orquestar de forma proactiva la experiencia vivida del cliente como un todo. Dise\u00f1amos, medimos y optimizamos todas las interacciones, estableciendo procesos, sistemas y modelos organizacionales que habilitan servicios gestionables, sostenibles y orientados a la mejora continua, con tecnolog\u00eda de punta.\r\n        <\/p>\r\n        <ul class=\"body-small subservicio__lista\">\r\n  <li>Voz del cliente (AI VoC)<\/li>\r\n  <li>Modelo de gesti\u00f3n del servicio<\/li>\r\n  <li>Optimizaci\u00f3n de canales<\/li>\r\n  <li>Automatizaci\u00f3n de procesos<\/ul>\r\n        <\/p>\r\n        <div class=\"subservicio__media\">\r\n          <img decoding=\"async\" data-src=\"https:\/\/34.94.122.173\/wp-content\/uploads\/2026\/07\/copec-experiencia.png\" alt=\"Gesti\u00f3n de la Experiencia\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n    <\/div><!-- \/col-right -->\r\n\r\n  <\/div>\r\n\r\n  <div class=\"subservicios-footer\">\r\n    <a class=\"subservicio__cta\" href=\"https:\/\/34.94.122.173\/casos\/?e-filter-a7d3931-category=estrategia-y-diseno-de-experiencia\" rel=\"nofollow\">\r\n      <span class=\"subservicio__cta-label\">Ver casos<\/span>\r\n      <span class=\"subservicio__cta-arrow\"><i class=\"subservicio__cta-arrow-icon\"><\/i><\/span>\r\n    <\/a>\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n\/* --- ESTILOS BASE Y MASONRY --- *\/\r\n.subservicios-wrap{ --gap-col: 64px; --gap-row: 56px; --offset: 110px; --img-radius: 2px; width:100%; max-width:1000px; margin-inline:auto; color:#fff; font-family:'Poppins', sans-serif; }\r\n.subservicios-grid{ display:grid; grid-template-columns:repeat(2, 1fr); column-gap:var(--gap-col); align-items:start; }\r\n.subservicios-col{ display:flex; flex-direction:column; row-gap:var(--gap-row); }\r\n.subservicios-col--right{ margin-top:var(--offset); }\r\n.subservicio__num{ font-family:'Lora', serif; font-style:italic; display:block; margin-bottom:6px; opacity:.65; }\r\n.subservicio__titulo{ font-size:32px; margin:0 0 12px; }\r\n.subservicio__texto{ font-size:16px; margin:0; max-width:46ch; }\r\n\r\n\/* --- IM\u00c1GENES Y HOVER (Soporta simples y grillas) --- *\/\r\n.subservicio__media { margin-top:20px; overflow:hidden; border-radius:var(--img-radius); }\r\n.subservicio__media img, .subservicio__media video { width:100%; display:block; object-fit:cover; transition:transform .5s ease; }\r\n\/* Efecto hover general para im\u00e1genes y videos *\/\r\n.subservicio:hover .subservicio__media img, .subservicio:hover .subservicio__media video { transform:scale(1.04); }\r\n\r\n\/* --- GRILAS DE IM\u00c1GENES (A\u00d1ADIR ESTAS CLASES AL DIV MEDIA) --- *\/\r\n.subservicio__media--grid-2, .subservicio__media--grid-3 { display:grid; gap:10px; }\r\n.subservicio__media--grid-2 { grid-template-columns:1fr 1fr; }\r\n.subservicio__media--grid-3 { grid-template-columns:1fr 1fr 1fr; }\r\n.subservicio__media--grid-2 img, .subservicio__media--grid-3 img { height: 250px; width: 100%; object-fit: cover; }\r\n\r\n\/* --- CTA Y FOOTER --- *\/\r\n.subservicios-footer { display: flex; justify-content: center; margin-top: 64px; }\r\n.subservicio__cta { display: inline-flex; align-items: stretch; gap: 0; text-decoration: none; color: #fff; }\r\n.subservicio__cta-label { padding: 14px 48px; border: 1px solid #fff; border-radius: 999px; transition: .25s; }\r\n\r\n\/* A\u00f1adimos transition al contenedor del icono para una animaci\u00f3n suave *\/\r\n.subservicio__cta-arrow { \r\n    display: flex; \r\n    align-items: center; \r\n    justify-content: center; \r\n    aspect-ratio: 1\/1; \r\n    border: 1px solid #fff; \r\n    border-radius: 50%; \r\n    width: 54px; \r\n    transition: .25s; \/* Animaci\u00f3n de color *\/\r\n}\r\n\r\n.subservicio__cta-arrow-icon { \r\n    width: 20px; \r\n    height: 20px; \r\n    background-color: #fff; \r\n    -webkit-mask: url('https:\/\/34.94.122.173\/wp-content\/uploads\/2026\/05\/arrow-right-long-solid-full.svg') no-repeat center \/ contain; \r\n    mask: url('https:\/\/34.94.122.173\/wp-content\/uploads\/2026\/05\/arrow-right-long-solid-full.svg') no-repeat center \/ contain; \r\n    transform: rotate(-45deg); \r\n    transition: .25s; \r\n}\r\n\r\n\/* --- Estados Hover --- *\/\r\n.subservicio__cta:hover .subservicio__cta-label { background: #fff; color: #000; }\r\n\r\n\/* Cambia el fondo del c\u00edrculo a blanco y el icono a negro *\/\r\n.subservicio__cta:hover .subservicio__cta-arrow { background-color: #fff; }\r\n\r\n.subservicio__cta:hover .subservicio__cta-arrow-icon { \r\n    background-color: #000; \r\n    transform: rotate(0deg); \r\n}\r\n\r\n\/* --- RESPONSIVE --- *\/\r\n@media (max-width:1024px){ .subservicios-wrap{ --gap-col:40px; --offset:70px; } }\r\n@media (max-width:767px){\r\n  .subservicios-grid{ display:flex; flex-direction:column; row-gap:48px; }\r\n  .subservicios-col{ display:contents; }\r\n  .subservicios-col--right{ margin-top:0; }\r\n  .subservicio{ order:var(--order); }\r\n  .subservicio__media--grid-2 img, .subservicio__media--grid-3 img { height: 200px; }\r\n  .subservicios-wrap .subservicio__titulo{ font-size:24px; }\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-380a1dd e-flex e-con-boxed e-con e-parent\" data-id=\"380a1dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46e59ed elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"46e59ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797f50d elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"797f50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1270\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1270\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 hace una consultora CX como BBK? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1270\" class=\"elementor-element elementor-element-a951f6f e-con-full e-flex e-con e-child\" data-id=\"a951f6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-717c708 elementor-widget elementor-widget-text-editor\" data-id=\"717c708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una consultora ux acompa\u00f1a a las organizaciones en el dise\u00f1o y redise\u00f1o de la experiencia del cliente y del colaborador. En BBK cubrimos cinco frentes complementarios: estrategia de experiencia, investigaci\u00f3n e insights, dise\u00f1o de servicios y UX, gesti\u00f3n de la experiencia y cultura de servicio. Cada frente puede contratarse de forma independiente o como parte de un proyecto integral de <strong>consultor\u00eda ux<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1271\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1271\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 diferencia hay entre CX, dise\u00f1o de experiencia y dise\u00f1o de servicios? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1271\" class=\"elementor-element elementor-element-ee4b5db e-con-full e-flex e-con e-child\" data-id=\"ee4b5db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0100874 elementor-widget elementor-widget-text-editor\" data-id=\"0100874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>UX se enfoca en la interacci\u00f3n del usuario con un producto o interfaz; el dise\u00f1o de experiencia abarca todo el recorrido del cliente con la organizaci\u00f3n; <strong>el dise\u00f1o de servicios<\/strong> articula procesos, canales y personas para que la experiencia sea sostenible en el tiempo. Las tres disciplinas se integran en un mismo proyecto cuando se busca transformar la experiencia del cliente completa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1272\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1272\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 metodolog\u00edas usan en investigaci\u00f3n e insights? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1272\" class=\"elementor-element elementor-element-a1cd42d e-con-full e-flex e-con e-child\" data-id=\"a1cd42d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3312a2 elementor-widget elementor-widget-text-editor\" data-id=\"b3312a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Combinamos t\u00e9cnicas cualitativas (entrevistas en profundidad, focus groups, etnograf\u00eda, mystery shopper) con t\u00e9cnicas cuantitativas (encuestas, NPS, mediciones de comportamiento). El cruce entre ambas y el an\u00e1lisis de tendencias y escenarios futuros nos permiten definir lineamientos de dise\u00f1o accionables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1273\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1273\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfPara qu\u00e9 sirve un service blueprint? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1273\" class=\"elementor-element elementor-element-53c8c54 e-con-full e-flex e-con e-child\" data-id=\"53c8c54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb50d59 elementor-widget elementor-widget-text-editor\" data-id=\"cb50d59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>service blueprint<\/strong> es una herramienta que mapea todos los procesos, canales y actores involucrados en la entrega de un servicio, desde la experiencia visible del cliente hasta los procesos de soporte. Sirve para identificar puntos de fricci\u00f3n, oportunidades de mejora y dependencias cr\u00edticas, y para alinear a los equipos internos sobre c\u00f3mo deben operar en conjunto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1274\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1274\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo se trabaja un proyecto de experiencia con BBK? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1274\" class=\"elementor-element elementor-element-8afaab4 e-con-full e-flex e-con e-child\" data-id=\"8afaab4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d247d44 elementor-widget elementor-widget-text-editor\" data-id=\"d247d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Todo proyecto inicia con una conversaci\u00f3n de diagn\u00f3stico para entender el contexto de la organizaci\u00f3n, sus objetivos y los desaf\u00edos puntuales en la experiencia. Sobre esa base se define el alcance, las metodolog\u00edas y los entregables. La primera reuni\u00f3n sirve para alinear expectativas antes de cualquier compromiso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 hace una consultora CX como BBK?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Una consultora ux acompa\\u00f1a a las organizaciones en el dise\\u00f1o y redise\\u00f1o de la experiencia del cliente y del colaborador. En BBK cubrimos cinco frentes complementarios: estrategia de experiencia, investigaci\\u00f3n e insights, dise\\u00f1o de servicios y UX, gesti\\u00f3n de la experiencia y cultura de servicio. Cada frente puede contratarse de forma independiente o como parte de un proyecto integral de consultor\\u00eda ux.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 diferencia hay entre CX, dise\\u00f1o de experiencia y dise\\u00f1o de servicios?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"UX se enfoca en la interacci\\u00f3n del usuario con un producto o interfaz; el dise\\u00f1o de experiencia abarca todo el recorrido del cliente con la organizaci\\u00f3n; el dise\\u00f1o de servicios articula procesos, canales y personas para que la experiencia sea sostenible en el tiempo. Las tres disciplinas se integran en un mismo proyecto cuando se busca transformar la experiencia del cliente completa.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 metodolog\\u00edas usan en investigaci\\u00f3n e insights?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Combinamos t\\u00e9cnicas cualitativas (entrevistas en profundidad, focus groups, etnograf\\u00eda, mystery shopper) con t\\u00e9cnicas cuantitativas (encuestas, NPS, mediciones de comportamiento). El cruce entre ambas y el an\\u00e1lisis de tendencias y escenarios futuros nos permiten definir lineamientos de dise\\u00f1o accionables.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfPara qu\\u00e9 sirve un service blueprint?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"El service blueprint es una herramienta que mapea todos los procesos, canales y actores involucrados en la entrega de un servicio, desde la experiencia visible del cliente hasta los procesos de soporte. Sirve para identificar puntos de fricci\\u00f3n, oportunidades de mejora y dependencias cr\\u00edticas, y para alinear a los equipos internos sobre c\\u00f3mo deben operar en conjunto.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfC\\u00f3mo se trabaja un proyecto de experiencia con BBK?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Todo proyecto inicia con una conversaci\\u00f3n de diagn\\u00f3stico para entender el contexto de la organizaci\\u00f3n, sus objetivos y los desaf\\u00edos puntuales en la experiencia. Sobre esa base se define el alcance, las metodolog\\u00edas y los entregables. La primera reuni\\u00f3n sirve para alinear expectativas antes de cualquier compromiso.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e041f3e e-con-full e-flex e-con e-parent\" data-id=\"e041f3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-122e38a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"122e38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a19714e e-flex e-con-boxed e-con e-parent\" data-id=\"a19714e\" data-element_type=\"container\" data-e-type=\"container\" id=\"conversemos\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2be91bd e-con-full e-flex e-con e-child\" data-id=\"2be91bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a846464 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a846464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversemos sobre tu marca\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76de822 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"76de822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si tu organizaci\u00f3n quiere transformar la experiencia del cliente o del colaborador, escr\u00edbenos. Revisamos tu caso y te proponemos el alcance adecuado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a93f5e e-con-full e-flex e-con e-child\" data-id=\"0a93f5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5179988 elementor-widget__width-initial elementor-button-align-end elementor-widget elementor-widget-form\" data-id=\"5179988\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form Consultora ux\" aria-label=\"Form Consultora ux\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3656\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5179988\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_81f04ab elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_81f04ab\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tApellido\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_81f04ab]\" id=\"form-field-field_81f04ab\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Apellido\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCorreo corporativo\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Correo corporativo\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_39f63cf elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_39f63cf\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTel\u00e9fono\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_39f63cf]\" id=\"form-field-field_39f63cf\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e9fono\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Solo se aceptan n\u00fameros y caracteres de tel\u00e9fono (#,-,*,etc).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ea3862a elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ea3862a\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPa\u00eds\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ea3862a]\" id=\"form-field-field_ea3862a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pa\u00eds\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ccf8ed9 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ccf8ed9\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNombre de la empresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ccf8ed9]\" id=\"form-field-field_ccf8ed9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre de la empresa\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-field_6b55009 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_6b55009\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tServicio\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[field_6b55009]\" id=\"form-field-field_6b55009\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Servicio que requiere\">Servicio que requiere<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Estrategia de Experiencia\">Estrategia de Experiencia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Investigaci\u00f3n e Insights\">Investigaci\u00f3n e Insights<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Dise\u00f1o de Servicios y UX\">Dise\u00f1o de Servicios y UX<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Gesti\u00f3n de la Experiencia\">Gesti\u00f3n de la Experiencia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Cultura de Servicio\">Cultura de Servicio<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_bedc89b elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_bedc89b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCu\u00e9ntanos qu\u00e9 ayuda necesitas\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_bedc89b]\" id=\"form-field-field_bedc89b\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Describe con detalle su necesidad o desaf\u00edo (m\u00ednimo 50 caracteres)\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_d21000f elementor-col-100 elementor-sm-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_d21000f]\" id=\"form-field-field_d21000f\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_d21000f\"><span style=\"color: #ffffff; font-family: 'Poppins', sans-serif;\">Acepto la <a href=\"https:\/\/34.94.122.173\/politicas-de-privacidad\/\" target=\"_blank\" style=\"text-decoration: underline; color: #ffffff;\" rel=\"nofollow\">pol\u00edtica de privacidad de BBK Group<\/a><\/span><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_15cfd06 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_15cfd06\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfhDWAtAAAAAIa5HfQGAv2X9CTgIu_vfPezqTHi\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consultora CX Estrategia y Dise\u00f1o de Experiencia En BBK creamos experiencias que inspiran, conectan y transforman. Integramos estrategia, investigaci\u00f3n, dise\u00f1o y cultura para construir marcas vivas, coherentes y centradas en las personas, donde cada interacci\u00f3n se convierte en una oportunidad de valor para la experiencia del cliente. Conversemos sobre tu marca 01 Estrategia de Experiencia [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":959,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3656","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/3656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3656"}],"version-history":[{"count":301,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/3656\/revisions"}],"predecessor-version":[{"id":13238,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/3656\/revisions\/13238"}],"up":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/959"}],"wp:attachment":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}