{"id":10585,"date":"2026-07-08T12:49:34","date_gmt":"2026-07-08T16:49:34","guid":{"rendered":"https:\/\/34.94.122.173\/?page_id=10585"},"modified":"2026-08-05T16:44:20","modified_gmt":"2026-08-05T20:44:20","slug":"total-brands","status":"publish","type":"page","link":"https:\/\/bbkgroup.com\/?page_id=10585","title":{"rendered":"Total Brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10585\" class=\"elementor elementor-10585\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f2c7a e-flex e-con-boxed e-con e-parent\" data-id=\"62f2c7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c72bd2 e-flex e-con-boxed e-con e-parent\" data-id=\"3c72bd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb93fe7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fb93fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ESTUDIO TOTAL BRANDS CHILE<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-979e491 e-con-full e-flex e-con e-child\" data-id=\"979e491\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e42844c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e42844c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"bbk-content__header rmb-64\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><header class=\"bbk-content__header rmb-64\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><p>Total Brands vuelve a marcar el pulso de c\u00f3mo las personas se relacionan con las marcas en Chile. Realizamos una nueva edici\u00f3n del estudio que desarrollamos para entender esta relaci\u00f3n en profundidad.<\/p><p>Data y an\u00e1lisis sobre el valor de marca para los negocios en las dimensiones de propuesta de valor, experiencia, identidad y prop\u00f3sito. Evaluamos a m\u00e1s de 162 marcas en 31 categor\u00edas, con m\u00e1s de 40.000 evaluaciones a nivel nacional.<\/p><\/div><\/div><\/div><\/div><\/header><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f51ba10 e-con-full e-flex e-con e-child\" data-id=\"f51ba10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c5c69 elementor-widget elementor-widget-html\" data-id=\"b3c5c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n  var hs = document.querySelectorAll('h1,h2,h3,h4,h5,h6');\n  for (var i=0; i<hs.length; i++) {\n    if (hs[i].textContent.trim() === 'Hablemos') {\n      var target = hs[i].closest('section') || hs[i].closest('.elementor-section') || hs[i].parentElement;\n      if (target) target.id = 'hablemos-form';\n      break;\n    }\n  }\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0981d10 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0981d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En el lanzamiento reconocimos a las marcas ganadoras de cada categor\u00eda, las mejor evaluadas por los chilenos este a\u00f1o.<\/p><p>Estos resultados van m\u00e1s all\u00e1 de la medici\u00f3n: son una herramienta real para la toma de decisiones estrat\u00e9gicas de marca.<\/p><p>\u00bfQuieres informaci\u00f3n espec\u00edfica de tu marca?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4bffd elementor-widget elementor-widget-button\" data-id=\"5b4bffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#hablemos-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hablemos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6da18f7 e-flex e-con-boxed e-con e-parent\" data-id=\"6da18f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a97fd8c elementor-widget elementor-widget-image\" data-id=\"a97fd8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"674\" src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-1536x674.webp\" class=\"attachment-1536x1536 size-1536x1536 wp-image-10805\" alt=\"\" srcset=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-1536x674.webp 1536w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-300x132.webp 300w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-1024x450.webp 1024w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-768x337.webp 768w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares.webp 1893w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fdfce2 e-flex e-con-boxed e-con e-child\" data-id=\"0fdfce2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb4902 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"1bb4902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">evaluaciones<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"40000\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e144bc0 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"e144bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">marcas<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"162\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1097cb6 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"1097cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">categor\u00edas<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"31\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46eab9a e-con e-atomic-element e-div-block-base\" data-id=\"46eab9a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"46eab9a\" data-e-type=\"e-div-block\" data-id=\"46eab9a\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85296a7 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"85296a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/1-gran-premio-768x432.jpg\" alt=\"Ganadores Total Brands\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/432;\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/2-destacados-768x432.jpg\" alt=\"Ganadores Total Brands\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/432;\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/3-grupo1-768x432.jpg\" alt=\"Ganadores Total Brands\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/432;\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/4-grupo2-768x432.jpg\" alt=\"Ganadores Total Brands\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/432;\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/5-grupo3-768x432.jpg\" alt=\"Ganadores Total Brands\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/432;\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/7-grupo5-768x432.jpg\" alt=\"Ganadores Total Brands\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/432;\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/8-grupo6-768x432.jpg\" alt=\"Ganadores Total Brands\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/432;\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/GRUPO-2-_-2-768x432.jpg\" alt=\"Ganadores Total Brands\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/432;\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79a4ad5 e-con-full e-flex e-con e-parent\" data-id=\"79a4ad5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56269a elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f56269a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Top 10 Marcas Total Brands 2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a6f48 elementor-widget elementor-widget-text-editor\" data-id=\"01a6f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><p style=\"font-size: 13px; color: #888; font-style: italic; margin: 0 0 16px 0;\">Escala de evaluaci\u00f3n: de 1 a 1.000 puntos.<\/p><div style=\"display: flex; align-items: center; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid rgba(83,68,142,0.18); max-width: 480px;\"><div style=\"display: flex; align-items: center; gap: 16px;\"><span style=\"font-size: 15px; color: #999; min-width: 24px;\">1<\/span><br \/><strong style=\"font-size: 16px;\">Dr. Simi<\/strong><\/div><p><span style=\"font-size: 16px; color: #666;\">697<\/span><\/p><\/div><div style=\"display: flex; align-items: center; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid rgba(83,68,142,0.18); max-width: 480px;\"><div style=\"display: flex; align-items: center; gap: 16px;\"><span style=\"font-size: 15px; color: #999; min-width: 24px;\">2<\/span><br \/><strong style=\"font-size: 16px;\">Colun<\/strong><\/div><p><span style=\"font-size: 16px; color: #666;\">628<\/span><\/p><\/div><div style=\"display: flex; align-items: center; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid rgba(83,68,142,0.18); max-width: 480px;\"><div style=\"display: flex; align-items: center; gap: 16px;\"><span style=\"font-size: 15px; color: #999; min-width: 24px;\">3<\/span><br \/><strong style=\"font-size: 16px;\">Mercado Libre<\/strong><\/div><p><span style=\"font-size: 16px; color: #666;\">602<\/span><\/p><\/div><div style=\"display: flex; align-items: center; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid rgba(83,68,142,0.18); max-width: 480px;\"><div style=\"display: flex; align-items: center; gap: 16px;\"><span style=\"font-size: 15px; color: #999; min-width: 24px;\">4<\/span><br \/><strong style=\"font-size: 16px;\">Samsung<\/strong><\/div><p><span style=\"font-size: 16px; color: #666;\">599<\/span><\/p><\/div><div style=\"display: flex; align-items: center; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid rgba(83,68,142,0.18); max-width: 480px;\"><div style=\"display: flex; align-items: center; gap: 16px;\"><span style=\"font-size: 15px; color: #999; min-width: 24px;\">5<\/span><br \/><strong style=\"font-size: 16px;\">Nestl\u00e9<\/strong><\/div><p><span style=\"font-size: 16px; color: #666;\">571<\/span><\/p><\/div><div style=\"display: flex; align-items: center; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid rgba(83,68,142,0.18); max-width: 480px;\"><div style=\"display: flex; align-items: center; gap: 16px;\"><span style=\"font-size: 15px; color: #999; min-width: 24px;\">6<\/span><br \/><strong style=\"font-size: 16px;\">Sodimac<\/strong><\/div><p><span style=\"font-size: 16px; color: #666;\">564<\/span><\/p><\/div><div style=\"display: flex; align-items: center; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid rgba(83,68,142,0.18); max-width: 480px;\"><div style=\"display: flex; align-items: center; gap: 16px;\"><span style=\"font-size: 15px; color: #999; min-width: 24px;\">7<\/span><br \/><strong style=\"font-size: 16px;\">Lider<\/strong><\/div><p><span style=\"font-size: 16px; color: #666;\">560<\/span><\/p><\/div><div style=\"display: flex; align-items: center; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid rgba(83,68,142,0.18); max-width: 480px;\"><div style=\"display: flex; align-items: center; gap: 16px;\"><span style=\"font-size: 15px; color: #999; min-width: 24px;\">8<\/span><br \/><strong style=\"font-size: 16px;\">CuentaRUT<\/strong><\/div><p><span style=\"font-size: 16px; color: #666;\">556<\/span><\/p><\/div><div style=\"display: flex; align-items: center; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid rgba(83,68,142,0.18); max-width: 480px;\"><div style=\"display: flex; align-items: center; gap: 16px;\"><span style=\"font-size: 15px; color: #999; min-width: 24px;\">9<\/span><br \/><strong style=\"font-size: 16px;\">Netflix<\/strong><\/div><p><span style=\"font-size: 16px; color: #666;\">546<\/span><\/p><\/div><div style=\"display: flex; align-items: center; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid rgba(83,68,142,0.18); max-width: 480px;\"><div style=\"display: flex; align-items: center; gap: 16px;\"><span style=\"font-size: 15px; color: #999; min-width: 24px;\">10<\/span><br \/><strong style=\"font-size: 16px;\">Mercado Pago<\/strong><\/div><p><span style=\"font-size: 16px; color: #666;\">543<\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be346fa elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"be346fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marcas ganadoras Total Brands 2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a66076 elementor-widget elementor-widget-text-editor\" data-id=\"9a66076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 14px; color: #777; font-style: italic; margin: 0 0 16px 0;\">Por categor\u00eda<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65021a elementor-widget elementor-widget-text-editor\" data-id=\"d65021a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"display: grid; grid-template-columns: repeat(3, 1fr); gap: 4px 32px; font-size: 14px; line-height: 1.5;\"><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Aerol\u00edneas:<\/strong> LATAM Airlines<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>AFPs:<\/strong> AFP Modelo<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Alimentos:<\/strong> Colun<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Bancos:<\/strong> BancoEstado<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>CCAFs:<\/strong> Caja Los Andes<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Centros Comerciales:<\/strong> Cencomalls<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Cuentas y Billeteras:<\/strong> BancoEstado CuentaRUT<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Delivery:<\/strong> PedidosYa<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>E-commerce:<\/strong> Mercado Libre<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Estaciones de Servicio:<\/strong> Copec<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Farmacias:<\/strong> Farmacias del Dr. Simi<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Fast Food:<\/strong> Burger King<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Gas:<\/strong> Abastible<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Hogar:<\/strong> Sodimac<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>IES:<\/strong> DuocUC<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Isapres:<\/strong> Consalud<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Multitiendas:<\/strong> Falabella<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Pagos:<\/strong> CajaVecina<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Programas de Lealtad:<\/strong> Full Copec<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Salud:<\/strong> Cl\u00ednicas Achs Salud<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Seguros:<\/strong> BCI Seguros<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Streaming:<\/strong> Netflix<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Supermercados:<\/strong> Lider<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Tarjetas:<\/strong> CMR Falabella<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Tecnolog\u00eda:<\/strong> Samsung<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Telecomunicaciones:<\/strong> Entel<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Tiendas de Conveniencia:<\/strong> Pronto Copec<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Tiendas de Vestuario:<\/strong> H&amp;M<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Transporte:<\/strong> Metro de Santiago<\/div><div style=\"padding: 6px 0; border-bottom: 1px solid rgba(83,68,142,0.18);\"><strong>Universidades:<\/strong> Universidad de Chile<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9dadba elementor-widget elementor-widget-button\" data-id=\"b9dadba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/34.94.122.173\/wp-content\/uploads\/2026\/08\/Total-Brands-Chile-2026.pdf\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conocer resultados generales<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ESTUDIO TOTAL BRANDS CHILE Total Brands vuelve a marcar el pulso de c\u00f3mo las personas se relacionan con las marcas en Chile. Realizamos una nueva edici\u00f3n del estudio que desarrollamos para entender esta relaci\u00f3n en profundidad. Data y an\u00e1lisis sobre el valor de marca para los negocios en las dimensiones de propuesta de valor, experiencia, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10585","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/10585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10585"}],"version-history":[{"count":277,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/10585\/revisions"}],"predecessor-version":[{"id":12756,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/10585\/revisions\/12756"}],"wp:attachment":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}