{"id":12772,"date":"2026-08-10T11:11:11","date_gmt":"2026-08-10T15:11:11","guid":{"rendered":"https:\/\/34.94.122.173\/?post_type=casos&#038;p=12772"},"modified":"2026-08-10T11:12:00","modified_gmt":"2026-08-10T15:12:00","slug":"caja-los-andes-definiendo-la-experiencia-del-seguro-social-del-futuro","status":"publish","type":"casos","link":"https:\/\/bbkgroup.com\/?casos=caja-los-andes-definiendo-la-experiencia-del-seguro-social-del-futuro","title":{"rendered":"Caja Los Andes: Definiendo la experiencia del seguro social del futuro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12772\" class=\"elementor elementor-12772\" data-elementor-post-type=\"casos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6641243 e-con-full e-flex e-con e-child\" data-id=\"6641243\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-554b4c6 e-flex e-con-boxed e-con e-child\" data-id=\"554b4c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c78d9b elementor-widget elementor-widget-button\" data-id=\"9c78d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Caja Los Andes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc5460 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2dc5460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Caja Los Andes: Definiendo la experiencia del seguro social del futuro<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b80428a e-flex e-con-boxed e-con e-parent\" data-id=\"b80428a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d7e48b e-flex e-con-boxed e-con e-child\" data-id=\"9d7e48b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353051a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"353051a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/caja-los-andes-logo.png\" class=\"attachment-large size-large wp-image-11456\" alt=\"\" srcset=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/caja-los-andes-logo.png 320w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/caja-los-andes-logo-300x300.png 300w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/caja-los-andes-logo-150x150.png 150w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d281ca e-con-full e-flex e-con e-child\" data-id=\"8d281ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43515f8 e-con-full e-flex e-con e-child\" data-id=\"43515f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86e4075 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86e4075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Industria<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c29f2a elementor-widget elementor-widget-button\" data-id=\"9c29f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cajas de compensaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ad389c e-con-full e-flex e-con e-child\" data-id=\"7ad389c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e79da6d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e79da6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cliente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bf42d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"a2bf42d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Caja Los Andes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-453c003 e-con-full e-flex e-con e-child\" data-id=\"453c003\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-163423f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"163423f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A\u00f1o<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13743f9 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"13743f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">2023<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29e57e3 e-con-full e-flex e-con e-child\" data-id=\"29e57e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1ad7f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9f1ad7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Servicios<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3fc9f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"7e3fc9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Estudio de tendencias<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-879d62f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"879d62f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Dise\u00f1o de propuestas de valor<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dac2c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"d5dac2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Investigaci\u00f3n cualitativa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-416d259 e-con-full e-flex e-con e-child\" data-id=\"416d259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae7836 e-con-full e-flex e-con e-parent\" data-id=\"dae7836\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0619c7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b0619c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e335bea e-flex e-con-boxed e-con e-parent\" data-id=\"e335bea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-acec5ae e-con-full e-flex e-con e-child\" data-id=\"acec5ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe495f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cfe495f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Desaf\u00edo<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2149e66 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2149e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"345\" data-end=\"782\">Dise\u00f1ar la propuesta de valor de \u00abcaja joven\u00bb que respondiera a las necesidades emergentes de la Generaci\u00f3n Z y a los desaf\u00edos contextuales futuros del seguro social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7dca60 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c7dca60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El trabajo parti\u00f3 desde la comprensi\u00f3n de lo que significa seguridad y bienestar social para esa generaci\u00f3n, la identificaci\u00f3n de sus \u00e1mbitos de necesidad, y la prospecci\u00f3n del futuro a partir de las tendencias y desaf\u00edos que plantea el contexto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94f2d9f e-flex e-con-boxed e-con e-parent\" data-id=\"94f2d9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\n\t\t\t<img class=\"e-image-base e-1391bf1-e3d5580 lazyload\" \n\t\t\t\t\tdata-interaction-id=\"1391bf1\" \n\t\t \n\t\t data-e-type=\"widget\" data-id=\"1391bf1\"\n\t\t\t\t\t\t\t\t\tid=\"12777\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1867307781-scaled.jpeg\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"2560\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"1451\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-srcset=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1867307781-scaled.jpeg 2560w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1867307781-300x170.jpeg 300w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1867307781-1024x580.jpeg 1024w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1867307781-768x435.jpeg 768w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1867307781-1536x870.jpeg 1536w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1867307781-2048x1161.jpeg 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1451;\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05665df e-flex e-con-boxed e-con e-parent\" data-id=\"05665df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3749ed0 e-flex e-con-boxed e-con e-parent\" data-id=\"3749ed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-125a09f e-con-full e-flex e-con e-child\" data-id=\"125a09f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce695e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0ce695e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultados<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26abf3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f26abf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Desde BBK realizamos un estudio cualitativo para levantar los hallazgos y desaf\u00edos del contexto actual, combinando la mirada interna de Caja Los Andes con la mirada del cliente. A partir de ah\u00ed, desarrollamos un estudio de tendencias, antecedentes y referentes en seguridad social, y definimos future personas que representan a los distintos perfiles de la Generaci\u00f3n Z.<\/p><p>\u00a0<\/p><p>Con esa base, dise\u00f1amos una propuesta de valor de alto nivel para el nuevo modelo de \u00abcaja joven\u00bb, que se tradujo en un brief de proyectos e iniciativas priorizado y calendarizado para su implementaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04a2092 e-flex e-con-boxed e-con e-parent\" data-id=\"04a2092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41085a6 e-flex e-con-boxed e-con e-parent\" data-id=\"41085a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[23],"class_list":["post-12772","casos","type-casos","status-publish","hentry","category-estrategia-y-diseno-de-experiencia"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/casos\/12772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/casos"}],"about":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/types\/casos"}],"version-history":[{"count":5,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/casos\/12772\/revisions"}],"predecessor-version":[{"id":12781,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=\/wp\/v2\/casos\/12772\/revisions\/12781"}],"wp:attachment":[{"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}