{"id":10760,"date":"2026-07-08T12:49:34","date_gmt":"2026-07-08T16:49:34","guid":{"rendered":"https:\/\/bbkgroup.com\/total-brands\/"},"modified":"2026-07-15T17:59:10","modified_gmt":"2026-07-15T21:59:10","slug":"total-brands","status":"publish","type":"page","link":"https:\/\/bbkgroup.com\/en\/total-brands\/","title":{"rendered":"Total Brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10760\" class=\"elementor elementor-10760 elementor-10585\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f2c7a e-flex e-con-boxed e-con e-parent\" data-id=\"62f2c7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c72bd2 e-flex e-con-boxed e-con e-parent\" data-id=\"3c72bd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb93fe7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fb93fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">TOTAL BRANDS CHILE STUDY<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-979e491 e-con-full e-flex e-con e-child\" data-id=\"979e491\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e42844c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e42844c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"bbk-content__header rmb-64\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><header class=\"bbk-content__header rmb-64\"><div class=\"container\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><p><span style=\"font-weight: 400;\">On <\/span><b>Thursday, July 31<\/b><span style=\"font-weight: 400;\">, we will unveil a new edition of <\/span><b>Total Brands<\/b><span style=\"font-weight: 400;\">, the study we developed to understand how people in Chile relate to brands today.<\/span><\/p><p><span style=\"font-weight: 400;\">Through in-depth data and analysis, the study measures brand value across four key dimensions: <\/span><b>value proposition, experience, identity, and purpose<\/b><span style=\"font-weight: 400;\">. This year&#8217;s edition evaluates <\/span><b>162 brands across 31 categories<\/b><span style=\"font-weight: 400;\">, based on <\/span><b>more than 40,000 consumer evaluations nationwide<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><\/div><\/div><\/div><\/div><\/header><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f51ba10 e-con-full e-flex e-con e-child\" data-id=\"f51ba10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0981d10 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0981d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"bbk-content__header rmb-64\"><div class=\"container\" style=\"text-align: right;\"><div class=\"row row-flex\"><div class=\"col-right col-sm-12 col-md-7 col-lg-7 col-lg-offset-1 mt-0-first mb-0-last\"><div class=\"bbk-content__header__text prosa rt-medium lh-base fw-500 text-pretty mt-0-first mb-0-last aos-init aos-animate\" data-aos=\"fade-in\" data-aos-duration=\"600\" data-aos-delay=\"600\" data-aos-once=\"true\"><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In this new edition, we will once again explore how this relationship continues to evolve in an environment where <\/span><b>relevance and differentiation have become increasingly critical<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Soon, we will share new insights designed to go beyond measurement, providing organizations with actionable intelligence to support strategic decision-making.<\/span><\/p><\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fdfce2 e-flex e-con-boxed e-con e-child\" data-id=\"0fdfce2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb4902 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"1bb4902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">evaluations<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"40000\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e144bc0 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"e144bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">brands<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"162\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1097cb6 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"1097cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">categories<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"31\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c66752a e-flex e-con-boxed e-con e-child\" data-id=\"c66752a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de049a elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"8de049a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"349\" src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-ingles-1024x447.webp\" class=\"attachment-large size-large wp-image-11329\" alt=\"\" srcset=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-ingles-1024x447.webp 1024w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-ingles-300x131.webp 300w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-ingles-768x336.webp 768w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-ingles-1536x671.webp 1536w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/Pilares-ingles.webp 1897w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46eab9a e-con e-atomic-element e-div-block-base\" data-id=\"46eab9a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"46eab9a\" data-e-type=\"e-div-block\" data-id=\"46eab9a\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TOTAL BRANDS CHILE STUDY On Thursday, July 31, we will unveil a new edition of Total Brands, the study we developed to understand how people in Chile relate to brands today. Through in-depth data and analysis, the study measures brand value across four key dimensions: value proposition, experience, identity, and purpose. This year&#8217;s edition evaluates [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10760","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/pages\/10760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/comments?post=10760"}],"version-history":[{"count":75,"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/pages\/10760\/revisions"}],"predecessor-version":[{"id":12034,"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/pages\/10760\/revisions\/12034"}],"wp:attachment":[{"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/media?parent=10760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}