{"id":12189,"date":"2026-07-12T22:24:28","date_gmt":"2026-07-13T02:24:28","guid":{"rendered":"https:\/\/bbkgroup.com\/casos\/walmart-diseno-omnicanal-para-compra-de-viajes-de-abastecimiento\/"},"modified":"2026-07-23T16:51:41","modified_gmt":"2026-07-23T20:51:41","slug":"walmart-diseno-omnicanal-para-compra-de-viajes-de-abastecimiento","status":"publish","type":"casos","link":"https:\/\/bbkgroup.com\/en\/case-studies\/walmart-diseno-omnicanal-para-compra-de-viajes-de-abastecimiento\/","title":{"rendered":"Walmart: Omnichannel Design for Stock-Up Shopping Trips"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12189\" class=\"elementor elementor-12189 elementor-11572\" data-elementor-post-type=\"casos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6641243 e-con-full e-flex e-con e-child\" data-id=\"6641243\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-554b4c6 e-flex e-con-boxed e-con e-child\" data-id=\"554b4c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c78d9b elementor-widget elementor-widget-button\" data-id=\"9c78d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Walmart<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc5460 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2dc5460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Walmart: Omnichannel Design for Stock-Up Shopping Trips<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b80428a e-flex e-con-boxed e-con e-parent\" data-id=\"b80428a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d7e48b e-flex e-con-boxed e-con e-child\" data-id=\"9d7e48b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353051a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"353051a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"769\" height=\"399\" src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/images-2.png\" class=\"attachment-large size-large wp-image-11546\" alt=\"\" srcset=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/images-2.png 769w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/images-2-300x156.png 300w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d281ca e-con-full e-flex e-con e-child\" data-id=\"8d281ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43515f8 e-con-full e-flex e-con e-child\" data-id=\"43515f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86e4075 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86e4075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Industry<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c29f2a elementor-widget elementor-widget-button\" data-id=\"9c29f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retail &amp; Supermarkets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ad389c e-con-full e-flex e-con e-child\" data-id=\"7ad389c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e79da6d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e79da6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bf42d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"a2bf42d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Walmart<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-416d259 e-con-full e-flex e-con e-child\" data-id=\"416d259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28f7a3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a28f7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9efb780 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"9efb780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">2022-2023<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2ce704 e-con-full e-flex e-con e-child\" data-id=\"c2ce704\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1502ea8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1502ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ed297 elementor-widget-mobile__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"90ed297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Strategic Consulting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2080201 elementor-widget-mobile__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2080201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Experience &amp; CX<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c99490e e-con-full e-flex e-con e-child\" data-id=\"c99490e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae7836 e-con-full e-flex e-con e-parent\" data-id=\"dae7836\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0619c7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b0619c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e335bea e-flex e-con-boxed e-con e-parent\" data-id=\"e335bea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-acec5ae e-con-full e-flex e-con e-child\" data-id=\"acec5ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe495f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cfe495f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2149e66 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2149e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Walmart Chile sought to redesign the omnichannel experience of two of its customers&#8217; main shopping journeys: monthly stock-up and recurring replenishment.<\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7dca60 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c7dca60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The challenge was to integrate physical and digital interactions under a single experience logic, considering both people&#8217;s shopping habits and the previously defined channel strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05665df e-flex e-con-boxed e-con e-parent\" data-id=\"05665df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\n\t\t\t<img class=\"e-image-base e-c36840a-17d30bf lazyload\" \n\t\t\t\t\tdata-interaction-id=\"c36840a\" \n\t\t \n\t\t data-e-type=\"widget\" data-id=\"c36840a\"\n\t\t\t\t\t\t\t\t\tid=\"11578\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-src=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/6FDU3F3BQRDKBB2YE2IL22XIUU.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"900\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"600\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-srcset=\"https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/6FDU3F3BQRDKBB2YE2IL22XIUU.jpg 900w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/6FDU3F3BQRDKBB2YE2IL22XIUU-300x200.jpg 300w, https:\/\/bbkgroup.com\/wp-content\/uploads\/2026\/07\/6FDU3F3BQRDKBB2YE2IL22XIUU-768x512.jpg 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3749ed0 e-flex e-con-boxed e-con e-parent\" data-id=\"3749ed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-125a09f e-con-full e-flex e-con e-child\" data-id=\"125a09f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce695e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0ce695e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26abf3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f26abf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Based on in-depth research into both journeys, we designed omnichannel experiences that identified improvement opportunities across the entire journey. The project resulted in an experience measurement model, a prioritized portfolio of initiatives, and a roadmap for implementing improvements aimed at delivering a smoother, more consistent experience centered on customer needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5faec47 e-con-full e-flex e-con e-child\" data-id=\"5faec47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04a2092 e-flex e-con-boxed e-con e-parent\" data-id=\"04a2092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41085a6 e-flex e-con-boxed e-con e-parent\" data-id=\"41085a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[40],"class_list":["post-12189","casos","type-casos","status-publish","hentry","category-experience-strategy-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/casos\/12189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/casos"}],"about":[{"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/types\/casos"}],"version-history":[{"count":5,"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/casos\/12189\/revisions"}],"predecessor-version":[{"id":12195,"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/casos\/12189\/revisions\/12195"}],"wp:attachment":[{"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/media?parent=12189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbkgroup.com\/en\/wp-json\/wp\/v2\/categories?post=12189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}