Walmart: Digital Experience Management Model
Industry
Client
Year
Challenge
Walmart Chile sought to strengthen the management of its digital experience through a model that would align the different teams and stakeholders involved in designing, developing, and evolving its digital products and services.
The challenge was to establish a shared way of working that would facilitate the prioritization of initiatives, collaboration between areas, and continuous improvement centered on people’s needs.
Results
To achieve this, we developed a diagnostic and co-creation process that included in-depth interviews, collaborative workshops, and the design of a management model for multidisciplinary working groups.
The project resulted in a governance structure, tracking tools, and work templates that made it possible to organize initiatives, define responsibilities, and consolidate a more coordinated, efficient methodology focused on the customer experience.