Walmart: Research on Promotional Shopping Behavior
Industry
Client
Year
Services
Strategic Consulting
Experience & CX
Behavioral Design
Challenge
Promotional campaigns represent one of the most important moments in the retail shopping experience.
With that challenge in mind, Walmart Chile sought to gain a deep understanding of how people behave during these periods, identifying the factors that influence their decisions, the main barriers in the process, and the opportunities to improve the experience for both customers and internal teams.
Results
Through research grounded in customer experience principles and behavioral economics, we developed user profiles, identified the main friction points along the promotional journey, and designed recommendations to optimize campaign management.
The project delivered concrete tools to drive more intuitive, relevant experiences aligned with people’s real needs.