TOTAL BRANDS CHILE STUDY
On Thursday, July 31, we will unveil a new edition of Total Brands, the study we developed to understand how people in Chile relate to brands today.
Through in-depth data and analysis, the study measures brand value across four key dimensions: value proposition, experience, identity, and purpose. This year’s edition evaluates 162 brands across 31 categories, based on more than 40,000 consumer evaluations nationwide.
In this new edition, we will once again explore how this relationship continues to evolve in an environment where relevance and differentiation have become increasingly critical.
Soon, we will share new insights designed to go beyond measurement, providing organizations with actionable intelligence to support strategic decision-making.
